Jeff Jarvis says that newspapers have reached their “ipod moment” – the moment where something shifts and new technology reaches a critical mass, changing the way that everything works (like ipods changed how people consume music).
As we all know, the mobile web is becoming increasingly important – and with iphones (and similar devices, including, perhaps, a google phone), we’re no longer chained to a computer. Instead, we’re connected to the internet all the time and we get our news on the go – and everything you can do on your computer, you can do on your iphone. The fact that it’s also a cell phone is practically a second thought when you consider all of its web capabilities.
However, for this to be a real industry-altering ipod moment, media companies have to take advantage of it. Right now, it appears that old media is much too focused on making the web adapt to their interests, rather than figuring out how to innovate. And I quote:
“For decades, I’ve watched newspaper industry thinktanks – the too few that exist – try to invent the next medium for news. This usually takes the mythical form of e-paper, thin as a sheet and just as portable, able to display newspapers like newspapers, very Harry Potter. I have also seen too many newspapers and magazines attempting to use painful PDF technology to display their publications on screens exactly as they appear on paper. Why? Ego, I think, and comfort and fear of change. The New York Times recently did a deal with Microsoft to use its new reader, which looks as attractive, if grey, as the Times itself and enables familiar activities like turning pages, but which loses some of the rich linking and interactivity of the web.
I think that’s all driving the wrong way: backwards. These are attempts to mold technology to old media. What we should be doing instead, of course, is molding media to new technology. We should be asking what new we can do on this new iPhone.”
That last paragraph could also be an explanation for why independent bloggers and new media companies have managed to pick up such a large share of the market online – they are working with the technology and embracing the new, instead of fighting change and maintaining the status quo. Like Jeff says, they should be asking themselves “how do we use this wonderful device to give people the news and links whenever, wherever, and however they want it? How do we do that with incredible efficiency? How do we make it local and relevant? How do we take advantage of the two-way relationship we now have, enabling people with these gadgets to share what they know?”
Of course, if you have ideas or projects related to digital technology and journalism, you know what to do. There’s one week left to enter and hey, you could be the one who rocks the media world.