Everything has a website nowadays – it’s almost impossible to start a company or do a project without some kind of web presence. Obviously, an impressive, interesting, and compelling site is a virtual must for success. For those of you planning to enter the Knight News Challenge (or have already entered and want to make your project even better), check out marketing guru Seth Godin’s rules for an amazing site.
#2 is particularly important (difficult to accomplish, but nothing worthwhile comes easy):
“Change the interaction. What makes great websites great is that they are simultaneously effortless and new at the same time. That means that the site teaches you a new thing or new interaction or new connection, but you know how to use it right away. (Hey, if doing this were easy, everyone would do it.)”